JMdict entry #1419890

1. noun (common) (futsuumeishi) word usually written using kana alone (short) curtain hung at shop entrance; split curtain used to divide spaces in a house
2. noun (common) (futsuumeishi) word usually written using kana alone reputation (of a store); good name; credit
3. noun (common) (futsuumeishi) business word usually written using kana alone goodwill